social media ads

In today's crowded social media landscape, you have just seconds to capture attention and make an impact. We craft each video to perform across platforms - whether that's punchy TikTok content, engaging Instagram Reels, or professional LinkedIn campaigns.

Here’s some previous successful ad projects I directed:

tyme

mccain: above & beyond

mccain: Magic of street food

What you’ll get

  • End-to-end video production

    Collaborative planning and storyboarding.

    Full-service filming, editing, and post-production.

    Dedicated project management from start to finish

  • Proven past performance

    Track record of high-converting campaigns

    Impressive view counts, click-through rates, and lead generation

  • Engaging Visuals

    Well composed and beautifully lit shots

    Dynamic gimbal work

    Eye catching motion graphics and/or VFX

  • Turnkey Convenience

    Dedicated project management from start to finish

    Production crew assembled for your needs and budget

    Hassle-free revisions via feedback platform Frame.IO

  • Optimised ads

    Higher viewer retention through use of suspense and variation.

    Personalised for your target demographics and goals

    Adaptable for varied ad placements and social media formats

    Flexible revisions to quickly iterate on top-performing content

  • Seamless Integration

    Collaboration with your marketing team on creating plan

    Ad-ready video files in the right specs for seamless social publishing

    Strategic recommendations on effective social ad campaign strategies

How it works

budgeting

Determine your overall budget based on factors like complexity, media ad spend, number of ads.

  1. Allocate funds for pre-production planning, location costs, set-design, filming/crew, animation/motion graphics, editing, and revisions.

  2. Consider additional costs such as scripting, talent, music/sound design, VFX.

  3. Build in a buffer for unexpected expenses to avoid going over budget.

  4. Payment terms and milestones decided upfront.

pre-production

We define the video's goals, key messages, target audience and research specific

  1. We either develop the concept together or we create a treatment based of your brief

  2. On approval a detailed script, flow and storyboard is created. Animatronics or mood films can be created if needed to sell complex ideas.

  3. When direction has been approved any necessary talent, equipment, or locations are sourced.

  4. A production schedule is created for you with milestone deadlines for each phase.

production

We craft the story and see the benefit of all our planning come to fruition.

  1. We bring all the equipment you need for high-quality footage including LED studio lights, crisp audio, and Netflix approved cinema cameras.

  2. After setting up and a quick meeting we start executing our shooting schedule.

  3. We direct talent (e.g. actors, influencers etc.) to achieve the shots and dramatic beats we need.

  4. Shoot ample b-roll and cutaway footage to add visual interest and better explain complex skills.

post-production

Edit the raw footage into an effective advert.

  1. We start with a rough cut sometimes with placeholders for graphics for speed.

  2. Supporting soundtrack, voiceovers, and sound effects added as needed.

  3. We send you a version for feedback on Frame.IO and incorporate your comments. We repeat for agreed number of revisions.

  4. Once approved the picture is ‘locked’. Now we add punch by mixing the audio and colour grade.

  5. Delivery of the final, ads formatted for each specific channel.

  6. If desired we take on feedback from initial ad testing to optimise the edits.

FAQ

  • Required materials checklist:

    • Detailed brief with goals

    • Budget

    • Brand guidelines

    • Reference materials

    • Examples (if applicable)

  • We offer a rush production service for clients who require expedited turnaround:

    • Rush fees start at an additional 25% of the base production cost

    • Eligible for projects with a delivery timeline of 10 business days or less

    • Guaranteed delivery within agreed-upon timeline or we refund the rush fee

    • Requires a confirmed concept brief, assets, and other materials upfront

    • May limit ability to make substantial edits and create set design

    The exact rush fee percentage depends on the:

    • Overall complexity of the video(s)

    • Existing production schedule and capacity

    • Specific delivery timeline required

    • Full script writing

    • Script editing

    • Storyboard creation

    • Content consultation

    • Transcription / captioning services

    • Professional narrators

  • Two rounds of revisions as standard

    Additional revisions can be budgeted for at the start, if for instance your a production company or agency wanting to do an initial pass before passing to client

    Further work is charged hourly once estimate is approved.

    Small text based changes usually don’t incur additional costs unless reanimation is needed.

  • Please get in touch for a quote based on your requirements.

    Ballpark around £3000 - £20000 per video, depending on:

    • Video length (per minute rate)

    • Complexity of content/animations

    • Number of ads

    • Level of quality required (hair, make-up)

    • Additional services (scripting, voiceover, etc.)

    • Rush delivery requirements.

  • To reduce costs we can:

    • Go for a ‘User Generated’ style. This is an organic style, as if shot by the end user of your product

    • Reduce the number of deliverables or production quality

    • If you take on more of the pre-production tasks (such as sourcing locations, actors/extras, catering etc.)

  • 2 - 3 weeks minimum before shoot date needed, subject to availability.

    Standard production milestones:

    • Script review/approval: 3 - 5 business days

    • Budgeting: 2 - 3 business days

    • Pre-production planning: 5 - 7 business days

    • Filming: Depends on complexity

    • Rough Cut: 3 - 4 business days

    • Graphics & VFX: Depends on complexity

    • Revision period: 3 - 5 business days

    • Final delivery: 2 - 3 business days

    • Timeline may vary based on complexity and availability of client

  • 25% of budget required as non-refundable deposit required to secure booking date and begin pre-production.

    Booking date can be moved without charge up to two weeks before filming. After two weeks additional fees may be incurred.

    25% due at start of production/filming

    Remaining 50% due after project completion

start today

start today

Ready to grow your brand with effective adverts? Not sure where to start?

Book a free consultation and we’ll help guide you through the process.